Innovations in SMEs and conducting e-business : technologies, trends and solutions için kapak resmi
Başlık:
Innovations in SMEs and conducting e-business : technologies, trends and solutions
Yazar:
Cruz-Cunha, Maria Manuela, 1964-
ISBN:
9781609607654
Fiziksel Tanımlama:
xxiv, 379 pages : illustrations ; 29 cm.
Genel Not:
"Premier reference source"--Cover.
İçerik:
Chapter 1. Web 2.0: an emerging and innovative solution for SMEs / Alexis Barlow, Margaret McCann and Anne Smith -- Chapter 2. E-procurement system and adoption for SMEs / Serdal Bayram and Ozalp Vayvay -- Chapter 3. Model of funcionalities for the development of B2B E-commerce solutions / Marlene Pinto, Ana Rodrigues, Jo ao Varaj ao and Ramiro Gon calves -- Chapter 4. Cross-site scripting: an overview / Almudena Alcaide Raya, Jorge Blasco Alis, Eduardo Gal an Herrero and Agust in Orfila Diaz-Pab on -- Chapter 5. An open source E-procurement application framework for B2B and G2B / Georgousopoulos Christos, Xenia Ziouvelou, Gregory Yovanof, and Antonis Ramfos -- Chapter 6. Contact centers: tool for effective E-business / Rui Rijo -- Chapter 7. E-parking: an electronic parking service using wireless networks / Gongjun Yan, Stephan Olariu, Weiming Yang and Danda B. Rawat -- Chapter 8. E-marketing: towards a conceptualisation of a new marketing philosophy / Hatem El-Gohary -- Chapter 9. Analysis of the variables which determine a good E-marketing strategy: the techniques most used during times of crisis / Beatriz Sainz de Abajo, Isabel de la Torre D ez and Miguel L opez Coronado -- Chapter 10. Market Research 2.0: an inclusive approach to understanding customers' needs / Lisa M. Given and Dinesh Rathi -- Chapter 11. E-marketing / Nuno Manarte and M ario S ergio -- Chapter 12. Critical success factors to yield business benefits from semantic technologies / Ronald C. Beckett, Anni Rowland-Campbell and Paul Strahl -- Chapter 13. The semantic integration of information: a business ontology proposal with semantic interoperability / Antonio Paredes-Moreno, Francisco J. Mart inez-L opez and David Schwartz -- Chapter 14. Semantic mapping for access control model / Yi Zhao and Wolfgang A. Halang -- Chapter 15. Ontological representation of virtual business communities: how to find right business partners / Ingrid Petric, Tanja Urbancic and Bojan Cestnik -- Chapter 16. Key contracts needed for SMEs conducting e-business: a practical guide from a UK law perspective / Sam De Silva -- Chapter 17. Electronic surveillance, privacy and enforcement of intellectual property rights: a digital panopticon? / Pedro Pina -- Chapter 18. SMEs E-Business security issues / Jos e Gaiv eo.
Özet:
"This book discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SMEs, providing researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities"--Provided by publisher.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0012546 658.872 INO 2011
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