Başlık:
E-commerce in regional small to medium enterprises
Yazar:
MacGregor, Robert C., 1951-
ISBN:
9781599041230
Yazar Ek Girişi:
Yayım Bilgisi:
Hershey, PA : IGI Pub., c2007.
Fiziksel Tanımlama:
xix, 407 pages : illustrations, maps ; 27 cm.
İçerik:
SMEs and electronic commerce -- General research methodology and procedures -- Profile of SMEs in Sweden, Australia, and the USA -- Criteria for the adoption of e-commerce -- Barriers to e-commerce adoption -- Benefits of e-commerce adoption -- Disadvantages of e-commerce adoption -- Strategic alliances and e-commerce adoption -- The role of gender in e-commerce adoption -- The role of education in e-commerce adoption -- Interaction of adoption factors -- Current barriers and future drivers -- E-commerce adoption in Sweden, Australia, and the USA -- Implications for e-commerce adoption by SMEs.
Özet:
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0012467 | 381.142 MAC 2007 | Arıyor... |