Guided tour Preface Publisher's acknowledgements Part A INTRODUCTION Chapter 1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY Chapter 2 The working of competitive markets Chapter 3 Demand and the consumer Chapter 4 Supply decisions in a perfectly competitive market Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS Chapter 5 Pricing and output decisions in imperfectly competitive markets Chapter 6 Business growth and strategy Chapter 7 Multinational corporations and business strategy in a global economy Chapter 8 Labour and employment Chapter 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS Chapter 10 The economy and business activity Chapter 11 National macroeconomic policy Chapter 12 The global trading environment Chapter 13 The global financial environment Web appendix Key ideas Glossary Index.