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Employee Engagement in Media Management. Creativeness and Organizational Development için kapak resmi
Başlık:
Employee Engagement in Media Management. Creativeness and Organizational Development
Yazar:
Georgiades, Stavros. author
ISBN:
9783319162171
Yazar Ek Girişi:
Fiziksel Tanımlama:
120 pages : tables ; 24 cm.
Seri:
Media Business and Innovation.

. Media Business and Innovation.
İçerik:
1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
Özet:
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
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Kitap EKOBKN0001547 658 GEO 2015
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