Introduction: paradoxes -- Making family business unique -- Commandment I: to communicate and build trust -- Commandment II: to professionalize your business or perish -- Commandment III: to preserve and practice values -- Commandment IV: to manage ownership challenges -- Commandment V: to redefine role but never retire! -- Commandment VI: to successfully manage succession in business -- Commandment VII: to build businesses entrepreneurially -- Commandment VIII: to develop long-term business strategy -- Commandment IX: to give back: family philanthropy -- Commandment X: to understand 'togetherness': role of consultative and compassionate leadership -- Conclusion: family as an institution.