1. TRUSTING TRUST -- Trust on Trial -- Alternatives to Trust: Fear, Control, Power -- Distrust: ʺParanoiaʺ and Cynicism -- Basic Trust -- Trusting Strangers: The Global Society -- Talking about Trust -- Building Trust -- 2. UNDERSTANDING AND MISUNDERSTANDING TRUST -- How We Misunderstand Trust -- Simple Trust -- Blind Trust -- Trust and Reliance: The Mechanization of Trust -- Whom Can You Trust? -- Two Virtues: Trust and Trustworthiness -- Conditional Trust -- Beyond Competence -- Trust as Medium: The Most Insidious Misunderstanding -- 3. AUTHENTIC TRUST -- From Simple Trust to Authentic Trust -- Authentic Trust -- Trust as Emotion -- Trust as Mood -- Trust as Background and as ʺMediumʺ -- Self-Trust, Self-Confidence -- Knowing Self-Trust -- Emotional Self-Trust -- Breaches and Betrayals of Trust -- Trust, Hope, and Forgiveness -- Authentic Trust and Leadership: Disclosing New Worlds -- CONCLUSION: BUILDING AUTHENTIC TRUST.