Abstract; About the Authors; Acknowledgments; Preface; Introduction -- A New Model for Business and Society; Step 1; Getting Hold of the Key Concepts; No. 1: Our economies are underpinned by natural resources; No. 2: Resources are becoming less 'secure' fora variety of reasons; No. 3: Circular economy thinking gives companies more options in the face of resource insecurity; No. 4: The economy-wide benefits are also likely to be considerable; No. 5: The circular economy can be local, national, or global; No. 6: The circular economy idea has been reaching maturity over the last three decades. Step 2Seeing the Benefits and Interpreting Them to Colleagues: Some Case Studies; 1. Economic resilience; 2. New business opportunities; 3. Innovation stimulus; 4. Avoided risk; 5. Brand advantage; 6. A natural progression of the CSR agenda; Step 3; Reviewing Your Organisation's Potential for Implementing More Circular Approaches; Look at your business; Look at your values; What you can do within your business; Where you can influence others; Where you can disrupt others; Where you probably need collaboration; Identifying barriers; Finding solutions; Keeping an eye on the system level; Step 4. Identifying Priorities and Measuring SuccessSome approaches to indicators; Developments in Europe; What might work best?; Step 5; Making Best Use of the Brokering Organisations; Conclusion; Action check list; References.