Hallyu as a government construct : the Korean wave in the context of economic and social development / John Walsh -- Transformations of Korean media industries by the Korean wave : the perspective of glocalization / Hyejung Ju -- The politics of the dancing body : racialized and gendered femininity in Korean pop / Chuyun Oh -- My sassy-girl goes around the world / Jennifer Jung-Kim -- "Gangnam style" as format : when a localized Korean song meets a global audience / Claire Seungeun Lee and Yasue Kuwahara -- That's my man! : overlapping masculinities in Korean popular music / Crystal S. Anderson -- The S(e)oul of hip-hop : locating space and identity in Korean rap / Myoung-Sun Song -- A cultural imperialistic homecoming : the Korean wave Reaches the United States / Sherri L. Ter Molen -- Winter sonata and yonsama, ideal love and masculinity : nostalgic desire and colonial memory / Young Eun Chae -- Hanryu : Korean popular culture in Japan / Yasue Kuwahara.