Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Illustrations -- Preface -- Acknowledgments -- About the Author -- 1 Introduction to Managerial Economics -- Part I Competitive Markets -- 2 Demand -- 3 Elasticity -- 4 Supply -- 5 Market Equilibrium -- 6 Economic Efficiency -- Part II Market Power -- 7 Costs -- 8 Monopoly -- 9 Pricing -- 10 Strategic Thinking -- 11 Oligopoly -- Part III Imperfect Markets -- 12 Externalities -- 13 Asymmetric Information -- 14 Incentives and Organization -- 15 Regulation -- 16 Answers to Selected Progress Check and Review Questions -- Index.