Başlık:
E-business and e-commerce management : strategy, implementation, and practice
Yazar:
Chaffey, Dave, -1963 author
ISBN:
9780273707523
Yazar Ek Girişi:
Basım Bilgisi:
Third edition.
Fiziksel Tanımlama:
xxviii, 663 pages : illustrations, table ; 27 cm.
İçerik:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Özet:
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Holds:
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006341 | 380.10285 CHA 2007 | Arıyor... |