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Secrets of successful inventing : from concept to commerce için kapak resmi
Başlık:
Secrets of successful inventing : from concept to commerce
Yazar:
Tolchin, Edith G., edited by.
ISBN:
9780757004070
Fiziksel Tanımlama:
viii, 261 pages : photo ; 23 cm.
İçerik:
Inventors' groups / Leo Mazur -- Prototyping / Jack Lander -- Patenting / Andy Gibbs -- Crowdfunding / Steve Greenberg and Gary Greenberg -- Packaging / Josh Wallace -- Manufacturing, importing, and product safety / Edith G. Tolchin -- Marketing / Jack Lander -- Websites / Eddie Vélez -- Sales reps / Don Debelak -- Retailers / Karen Waksman -- Licensing / Joan Lefkowitz -- Public relations / Marsha Friedman -- Direct response television / Gil R. Tatarsky -- Trade shows / Deb Hess -- How I did it / Maureen Howard -- What I've learned / Bonnie Griffin Kaake.
Özet:
Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey's end. Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. In Secrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.
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Kitap EKOBKN0003103 600 SEC 2015
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