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International marketing için kapak resmi
Başlık:
International marketing
Yazar:
Joshi, Rakesh Mohan, author.
ISBN:
9780198077022
Yazar Ek Girişi:
Basım Bilgisi:
Second edition.
Fiziksel Tanımlama:
xxv, 751 pages : illustrations ; 25 cm.
Seri:
Oxford higher education

Oxford higher education.
İçerik:
Concept of international marketing -- Emerging opportunities in international markets -- World Trade Organization: international marketing implications -- Scanning the international economic environment -- International marketing research -- Decision-making process for international markets -- Entering international markets -- Product strategy for international markets -- Building brands in international markets -- Pricing decisions for international markets -- International logistics and distribution -- Communication decisions for international markets -- Framework of export-import policy -- International trade finance and risk management -- Export procedures and documentation -- Institutional infrastructure for export promotion -- Emerging issues.
Özet:
Includes coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework. This book also covers procedures and documentation for export marketing and promotion. It is useful for MBA students specializing in marketing.
Holds:
Copies:

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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0009388 658.84 JOS 2017
Arıyor...

On Order

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