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Trade Shows in the globalizing knowledge economy için kapak resmi
Başlık:
Trade Shows in the globalizing knowledge economy
Yazar:
Bathelt, Harald.
ISBN:
9780199643080
Yazar Ek Girişi:
Fiziksel Tanımlama:
xviii, 321 pages : graphic ; 25 cm.
İçerik:
Machine generated contents note: 1. Introduction -- 1.1. Background of the Book -- 1.2. Goals of the Book -- 1.3. Distinguishing Trade Shows from Other Events -- 1.4. Trade Shows, Globalization, and the Knowledge Economy -- 1.5. Structure of the Book -- Notes -- pt. I Towards a Knowledge-Based Understanding of Trade Shows -- 2. Functions of Trade Shows: A Historical Perspective -- 2.1. Introduction -- 2.2. Origin and Evolution of Trade Shows -- 2.3. Functions of Trade Shows for Visiting and Exhibiting Firms -- 2.4. Functions of Trade Shows for Networks of Firms and Communities -- 2.5. Conclusions -- 3. Temporary Markets and Temporary Clusters -- 3.1. Introduction -- 3.2. Traditional Industrial Districts and the Export-Promotion Function of Trade Shows -- 3.3. Trade Shows as Temporary Markets -- 3.4. Permanent Clusters and Global Market Access: A Knowledge-Based Perspective -- 3.5. Trade Shows as Temporary Clusters -- 3.6. Global Buzz at International Trade Shows -- 3.7. Conclusions. Contents note continued: 4.A Knowledge-Based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers -- 4.1. Introduction -- 4.2. Knowledge-Based Typology of International Trade Shows -- 4.3. Knowledge Exchanges at Export, Import, and Hub Trade Shows -- 4.4. Trade Show Organizers and their Knowledge Strategies -- 4.5. Conclusions -- Notes -- 5. Trade Show Specialization and Territorial Specialization -- 5.1. Introduction -- 5.2. Paradigmatic Views on the Relationship between Trade Shows and their Underlying Industries -- 5.3. Territorial Specialization and its Impact on Trade Shows -- 5.4. Trade Show Specialization and its Impact on Territorial Specialization -- 5.5.A Dynamic Two-Way Influence Model of Trade Show Specialization and Territorial Specialization -- 5.6. Conclusions -- Notes -- pt. II Trade Show Dynamics in Geographical Context -- 6. Trade Show Dynamics in Mature Markets 1: Europe -- 6.1. Introduction. Contents note continued: 6.2. The Development of and Competition between European Trade Shows -- 6.3. Trade Shows and Exhibition Centres in the Main Countries -- 6.4. Trade Show Functions by Country: Stakeholders and Governance Models -- 6.5. Development Trends -- 6.6. Conclusions -- Notes -- 7. Trade Show Dynamics in Mature Markets 2: North America -- 7.1. Introduction -- 7.2. Post-Second World War Trade Show Growth -- 7.3. Structures and Trends of North American Trade Shows in the 2000s -- 7.4. Development Paths of Trade Shows in North America -- 7.5. Conclusions -- Notes -- 8. Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region -- 8.1. Introduction -- 8.2. The Heterogeneous Trade Show Business in the Asia-Pacific Region -- 8.3. Rapid Trade Show Development in China -- 8.4. Emergent Chinese Trade Show Ecologies -- 8.5. Conclusions -- Notes -- pt. III Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type. Contents note continued: 9. Different Knowledge Practices in Hub Shows: The Cases of Lighting versus Meat Processing Technology -- 9.1. Introduction -- 9.2.L + B and IFFA as Hub Shows with a Different Design and Technology Focus -- 9.3. Knowledge Circulation and Communication Practices at Hub Shows -- 9.4. Conclusions -- Notes -- 10. Cyclical Meetings or Field Reproduction? Knowledge Practices at International Lighting Shows -- 10.1. Introduction -- 10.2. Field Reproduction in Trade Show Sequences -- 10.3. Lighting Shows in Europe and North America --

10.4. Participants and Goals of Participation -- 10.5. Producer--User Interaction and Knowledge Circulation -- 10.6. Conclusions -- Notes -- 11. Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics -- 11.1. Introduction -- 11.2. The European Textile Industry and Trade Show Business -- 11.3. International Trade Shows for the Fabric Industry: Import--Export Functions. Contents note continued: 11.4.Competition among European Fabric Trade Shows: A `History of War' -- 11.5. Conclusions -- Notes -- 12. The Impact of Trade Show Organizers on Industry Innovation: `Concertation' Processes in Fashion -- 12.1. Introduction -- 12.2. Innovation in the Fine Fashion Apparel Industry -- 12.3. Premiere Vision as Organizer of the Main Concertation Process -- 12.4. Concertation: How to Select the Future in Fashion -- 12.5. Conclusions -- Notes -- 13. Territorial Specialization and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies -- 13.1. Introduction -- 13.2. Marmomacc and the Stone Technology Industry -- 13.3. Tecnargilla and the Promotion of Italian Ceramic Technology -- 13.4. Conclusions -- Notes -- 14. Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry -- 14.1. Introduction -- 14.2. Furniture Trade Shows in Europe -- 14.3. Salone del Mobile: Organizers' Strategies for Industry Visibility -- 14.4. Conclusions. Contents note continued: Notes -- pt. IV Theory, Policy, and Management Implications -- 15. Implications of a Knowledge-Based Understanding of Trade Shows -- 15.1. Main Findings -- 15.2. Theoretical Implications -- 15.3. Policy and Managerial Implications -- 15.4. Outlook.
Özet:
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.
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Kitap EKOBKN0000914 659.152 BAT 2014
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