MNEs management strategies in developing countries : establishing the context / Mohammad Ayub Khan, Tecnológico de Monterrey, México -- Strategic options for mnes operating in developing countries / Andreas Hartmann, Tecnológico de Monterrey, México -- Strategies for enhancing the competitiveness of MNEs / Neeta Baporikar, HP-GSB, Namibia & Doctoral Guide, University of Pune, India -- Ethical and social challenges : ethics is profitable, no-ethics is punishable / Francisco Espinoza, Tecnológico de Monterrey, México -- Measuring multinational enterprise marketing performance / Donald E. Sexton, Columbia University, USA -- The use of technology in organizations / Jorge Ramirez, EGADE Business School, Tecnologico de Monterrey, Mexico -- Operational approaches in organizational design : a case for MNEs in emerging markets / Mohammad Ayub Khan, Tecnológico de Monterrey, México, Ekaterina Parini, Chelyabinsk State University, Russia -- Emerging mnes successfully operating in international markets : cases of some Mexican MNEs / Osmar Hazael Zavaleta-Vazquez EGADE Business School, Tecnológico de Monterrey, México, Jorge Alberto Wise-Lozano, CETYS, México -- On the relationship between informal and formal institutions, foreign direct investment and innovation in emerging markets : the case of russia, India and China, 1990-2014 / Natalya Smith, Heelstone Consulting Ltd., UK, Ekaterina Thomas, Staffordshire University, UK -- Exploring the social impact of foreign direct investment on institutional change : the case of Russia / Natalya Smith, Heelstone Consulting Ltd., UK, Ekaterina Thomas, Staffordshire University, UK -- The Gotheborg IV (G4) model and the function of language in the globalization process of the firm : the case of Swedish MNEs / Cheryl Marie Cordeiro, University of Gothenburg, Sweden -- Chinese wisdom-world quality : a visual semiotic analysis of China's "zou xiang shi jie" (going global) / Cheryl Marie Cordeiro, University of Gothenburg, Sweden -- Social capital management challenges : Thailand / Scott Hipsher, Naresuan University, Thailand -- Managing national competitive disadvantages : Thailand / Scott Hipsher, Naresuan University, Thailand -- International business diplomacy : lessons from Latin America / Francisco Javier Valderrey, Tecnologico de Monterrey, México -- Institutional leadership and governance : the African perspective / Muritala Awodun, Kwara State University, Malete, Nigeria -- Operational structure of multinational enterprises in Africa / Edet E. Okon, University of Uyo, Nigeria -- Multinational enterprises and African economy / Edet E. Okon, University of Uyo, Nigeria -- Standards certifications and its influence on exports performance : evidence from the processed food industry in Colombia / Cristina Robledo-Ardila. Universidad EAFIT, Colombia, Sara Aguilar-Barrientos, Universidad EAFIT, Colombia, Kelly Gonzalez-Tapias, Universidad EAFIT, Colombia, Ana-María Gomez-Trujillo, Universidad EAFIT, Colombia, Camila Uribe-Villa, Universidad EAFIT, Colombia -- Social capital management challenges in Malaysia / Shankar Chelliah, Universiti Sains Malaysia, Georgetown, Penang, Malaysia, Ms. Ming Huoy Lee, Universiti Sains Malaysia, Georgetown, Penang, Malaysia.