ch. 1 The Model and Performance of Partnership between Seed Company and Farmers /​ Yossi Wibisono ch. 2 The Effects of Partnership and Entrepreneurship Toward Business Performance of Oyster Mushroom (Pleurotusostreatus) /​ Rizal ch. 3 Testing on Pecking Order Theory and Analysis of Company's Characteristic Effects on Emitten's Capital Structure /​ T.B. Nur Ahmad Maulana ch. 4 Strategy Formulation for Developing Batik Tulis /​ Ujang Suryadi ch. 5 The Influence of Rupiah, Increase of Wages and Electricity on Working Capital and Profitability /​ Dwi Rachmina ch. 6 Fit Analysis of Indosat Dompetku Business Model using a Strategic Diagnosis Approach /​ Imam Teguh Saptono ch. 7 Leading Sector Development and it's Implicatons on the Lending Portfolio and Non-Performing Loan of Small Medium Enterprises /​ Setiadi Djohar ch. 8 Comparative Feasibility Analysis of Modern and Traditional System of Broiler Chicken Farm Business /​ Hari Rujito Contents note continued: ch. 9 Strategy for Business Portfolio Devlopment of Pt Sekar Laut, Tbk /​ Ahmad Mukhlis Yusuf ch. 10 Marketing Strategies for Developing Agrotourism in Jember Regency /​ Muksin ch. 11 Marketing Mix Analysis of Natural Tourism Area `Kawah Putih' and its Effect on Visitors' Decision /​ Achmad Fachrodji ch. 12 Determining Small and Medium Industry Main Product in Banyumas District /​ Gendut Suprayitno ch. 13 General Trade Partnership Performance of Albasia Wood in Leuwisadeng-Bogor /​ Trias Andati ch. 14 Marketing Mix Factors that Influence the Desire to Purchase Fruit Beverages in the City of Bogor /​ Dodik Ridho Nurrochmat ch. 15 Reduction of Bullwhip Effect on Commodity Supply Chain in Fresh Fruits and Vegetables Wholesale Lottemart Bogor /​ Bunasor Sanim ch. 16 Business Development Strategy for Specialty Coffee /​ Kirbrandoko Contents note continued: ch. 17 Customer Satisfaction and Loyalty of a Franchise Product Evidence from Nasi Bebek Ginyo Restaurant in Jakarta /​ M.D. Djamaludin ch. 18 Designing Company Performance Measurement System using Balance Scorecard Approach /​ Imam Teguh Saptono ch. 19 Consumer Segmentation of Refilled Drinking Water in Padang /​ Kirbrandoko ch. 20 The Effect of Service, Product Quality, and Perceived Value on Customer Purchase Intention and Satisfaction /​ Etty Riani ch. 21 Efficiency of Raw Material Inventories in Improving Supply Chain Performance of Cv. Fiva Food /​ Amzul Rifin ch. 22 Forestry Company Satisfaction Towards Online Information System Implementation of Forest Product Management (Si-Puhh) /​ Teddy Rusolono ch. 23 Competitive Strategy of a Market Leader; Case of Ud. Primadona's Prol Tape Jember - East Java /​ Yossi Wibisono ch. 24 Factors Influencing the Purchase Decision of Organic Tofu /​ Kirbrandoko.