and Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing

Flying off course : airline economics and marketing / Doganis, Rigas. author

Marketing research : text and cases / Nargundkar, Rajendra, 1960- author

Consumer behavior and marketing strategy / Peter, J. Paul.. author

distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing

Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio

Structure and Performance--PART 3 Business Practices: Strategies and Conduct--CHAPTER 9 Price Discrimination

Business marketing management : a strategic view of industrial and organizational markets / Hutt

company's different national marketing programmes. Discussion ranges from pricing and product policy to

1. Basic concepts and definitions of marketing -- 2. Segmentation, position and the marketing mix

; marketing segmentation and product differentiation; competitive analysis and product positioning; product

Farm produce -- Marketing.