21. Yüzyılda uluslararası pazarlama : ilkeler ve uygulamalar

Küresel pazarları kazanmak : şirketlerin dünyanın en hızlı büyüyen kentlerindeki yatırım ve büyüme sırları = : Winning global markets : how businesses invest and prosper in the world's high-growth cities

Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels

Dijital çağda pazarlama ve halkla ilişkiler = The business of influence : reframing marketing and PR for the digital age

The replication of retail fashion formats into foreign countries : a qualitative analysis

Freemium economics : leveraging analytics and user segmentation to drive revenue

Yeni tüketici = : Absolute value : what really influences customers in age of (nearly) perfect information

Satışın anayasası : İhlal edilemez 21,5 madde = 21.5 unbreakable laws of selling: proven actions you must take to make easier, faster, bigger sales... now and forever!

Value-based marketing strategy : pricing and costs for relationship marketing

National brands and private labels in retailing : first ınternational symposium NB&PL, Barcelona, June 2014

Stratejik küresel pazarlama

Exhibit marketing and trade show intelligence successful boothmanship and booth design