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49.

Principles of marketing

Kotler, Philip. author

Format:

Alıntı:

-- Summary: "Principles of Marketing" is organized around a customer-value and customer

50.

Flying off course : airline economics and marketing

Doganis, Rigas. author

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Alıntı:

economics. It is given added force by the author's hands-on former experiences as a Chairman and CEO of

51.

English for business studies : a course for business studies and economics students : student's book

Mackenzie, I. E.. author

Format:

Alıntı:

book / Mackenzie, I. E.. author

52.

The economics of tourism

Stabler, Mike. author

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Alıntı:

liberalization and climate change. Paralleling this, there is much greater interest in the study of tourism by

53.

International business : themes and issues in the modern global economy

Johnson, Debra, 1957- author

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a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally

54.

Business environment in a global context

Harrison, Andrew L. author

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This is the first textbook on the business environment written specifically for postgraduate

55.

Understanding global cultures : metaphorical journeys through 29 nations, clusters of nations, continents, and diversity

Gannon, Martin J. author

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Alıntı:

, students, expatriates, travelers, and those who are simply interested in culture... This book is also an

56.

Lider markalar ve düşük fiyat rekabeti =beating low cost competition how premium brands can respond to cut price rivals

Ryans, Adrian. yazar

Format:

Alıntı:

İş yönetimi.

57.

Product variety and the gains from international trade

Feenstra, Robert C.. author

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foundation for how economists should think about the modern theory of the gains from trade. This book is one

58.

Migration and international trade : the US experience since 1945

White, Roger, 1967- author

Format:

Alıntı:

pt. 1. What is the immigrant-trade link and why it matters -- pt. 2. What factors may underlie the

59.

Economic opening up and growth in Russia : finance, trade, market institutions, and energy

Gavrilenkov, Evgeny, 1955-, editor.

Format:

Alıntı:

Capital Flows / Evgeny Gavrilenkov -- Comment / Rolf Jungnickel -- I. Problems of Russia with Financial

60.

International economic policy coordination

Carlberg, Michael. author.

Format:

Alıntı:

. Similarly, as to policy cooperation, the focus is on monetary and fiscal cooperation between Europe and

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