objectives, designing an enterprise strategy, verification of the strategy, building production and marketing

Marketing strategy and competitive positioning / Hooley, Graham J. author

Küçük e- büyük ticaret / Cumming, Timothy

Great answers to tough marketing questions / Smith, P. R., (Paul Russell), 1957- author

book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published

& Mortar Relationships 86 -- Chapter 5 Making Clicks- & -Mortars Click 97 -- Fact: E-tailing Alone is no

array of ready-made, customizable letters for: • Sales, marketing, and public relations • Vendor and

aspects -- Contracts, concluding and executing -- Logistics and insurance -- E-commerce and supply chain

Branding.com : online branding for marketing success / Kania, Deborah, 1963- author

International series in quantitative marketing ;

Müşteri bağlantıları / Wayland, Robert E.. yazar

. It is illustrated with many practical examples of e-commerce in action throughout the world. All