, psychology, economics, and law. The chapters are organized thematically into five sections, each prefaced by

Control (Psychology).

Belonging (Social psychology).

decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being

Constructivism (Psychology).

behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying

interested in cognitive psychology and economics, and provides humorous anecdotes and insightful examples of

large body of literature, from psychology and social psychology to, most importantly, behavioral

originate from various academic disciplines including political science, social sciences, psychology, and

Political psychology.

Social psychology -- Political aspects.

, psychology, computer science, and many other fields, The Diversity Bonus also tells the stories of people and