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by 
Kotler, Philip, 1947 author
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Alıntı: 
opportunities provided by the changes in the environment, such as the digital revolution. This is critical all
by 
Venter, Peet, 1964-, editor.
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formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate
by 
Trenz, Manuel. author.
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multichannel environment. In this regard, it goes far beyond explaining choices between online and offline
by 
López, Santiago. author
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Learning Objectives; Chapter 1 The Business Environment; 1.1 Supply and demand; 1.2 Markets and the
by 
Markman, Gideon D., editor.
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Alıntı: 
Environment' Javier Gimeno Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and
by 
Kotler, Philip. author
Format: 
Alıntı: 
Relationships Part 2--Understanding the Marketplace and Consumers 3. The Marketing Environment 4
by 
Peter, J. Paul.. author
Format: 
Alıntı: 
Marketing Strategy -- Chapter 11 Introduction to the Environment -- Chapter 12 Cultural and Cross