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Market research in practicea guide to the basics / için kapak resmi
Başlık:
Market research in practicea guide to the basics /
Yazar:
Hague, Paul N. author
ISBN:
9780749441807
Yazar Ek Girişi:
Fiziksel Tanımlama:
xii, 244 pages. : illustartions.
Seri:
Market research in practice series
Seri Başlığı:
Market research in practice series
İçerik:
İçindekiler 1 Introduction 1 2 Market research design 17 3 Desk research 32 4 Focus groups 48 5 Depth interviewing 60 6 Observation 73 7 Sampling and statistics 82 8 Questionnaire design 98 11 Selfcompletion questionnaires 141 12 Esurveys 155 13 Data analysis 162 14 Reporting 177 The Market Research Society Code of Conduct 195 Notes 218 Bibliography 221 Index 236 9 Face to face interviewing 123 10 Telephone interviewing 134 Telif Hakkı
Özet:
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006308 658.8 HAG 2004
Arıyor...

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