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Business marketing management : a strategic view of industrial and organizational markets için kapak resmi

Business marketing management : a strategic view of industrial and organizational markets

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Hutt, Michael D.. author

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. Evaluating Business Marketing Strategy and Performance -- Ch. 18. Controlling Business Marketing Strategies

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Marketing strategy and competitive positioning için kapak resmi

Marketing strategy and competitive positioning

by

Hooley, Graham J. author

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advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It

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