by
Kostelijk, Erik, author.
Format:
Alıntı:
behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying
by
Turow, Joseph, author.
Format:
Alıntı:
, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is
by
Stephens, Debra L.. author
Format:
Alıntı:
to brands, products, and marketing messages. The book is divided into four parts: Part I provides an