satan Buyology kitabının yazarı, 2015 yılının bir numaralı marka uzmanı, yeryüzünün en etkili 20 iş

behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying

to brands, products, and marketing messages. The book is divided into four parts: Part I provides an

, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is