A. Developments towards Strategic International Marketing.- 1. Growth: Target the Setting and the Development of Companies.- 2. World Economic Developments and World Politics.- 3. The Internationalisation of Business Management Theory.- B. The Dynamics of the World Economy.- 1. The International Division of Labour and the Extent of World Trade.- 2. Political, Social and Cultural Developments.- 3. Technical Progress: Information and Communication.- C. The Structure of the International Environment of Companies.- 1. The Importance of Differentiated Analyses of the Environment.- 2. Sociocultural Development and Economic Growth.- 3. Legal, Political and Cultural Environmental Conditions.- 4. Trade and Currency Policy (Foreign Trade Regime).- 5. Integration Policy.- D. The Foreign Activities of Companies.- 1. Types of Foreign Involvement and their Strategic Significance.- 2. The Adjustment of Company Culture to the Special Aspects of International Activities.- 3. Structural Change as a Consequence of International Orientation.- 4. Concentration Processes and the Development of Multinational Companies.- 5. The Internationalisation of Medium-Sized Companies.- 6. The International Culture of Companies.- E. Concepts of Marketing in Foreign Trade.- 1. Processes of Development towards International Marketing.- 2. Aspects of the Design of International Transfer Processes.- a) The Processing of Foreign Deals.- b) State Support Measures.- c) The Risks of Foreign Trade.- d) Systems Selling.- 3. The Temporal Horizon of International Marketing Decisions.- F. International Strategic Marketing.- 1. The Strategic Planning of International Companies.- 2. Long-Term Planning and the Setting of Targets in Foreign Activities.- 3. Risk and Country Analysis.- 4. Identification and Selection of Strategy: Unitary or Differentiated International Marketing.- 5. The Strategic Concept of International Marketing.- G. The Informational Bases of Strategic International Marketing.- 1. The Significance of Information in Strategic International Marketing.- 2. Methodological Aspects of the Obtaining of Information.- a) Sources of Information.- b) Secondary Research.- c) Primary Research.- 3. Areas of Information.- a) Customer Behaviour.- b) Analyses of Countries.- c) Reports on Branches of Industry.- d) Information on Competition.- e) Information on Technology.- H. Methods of Strategic International Marketing.- 1. The Structuring of Strategic International Marketing Decisions.- 2. International Product Life-Cycle Analyses.- 3. International Market and Development Prognoses.- 4. Early Warning Systems.- 5. International Comparisons and Analogies.- 6. Portfolio Analyses.- 7. The Management of Strategic Success Positions (SSP).- 8. Analysis of Market Entry Alternatives.- 9. Planning Processes in Strategic International Marketing.- I. Strategic Global Marketing.- 1. The Significance of Global Marketing.- 2. Global Marketing Strategies.- 3. Aspects of Organisational and Personnel Policy.- 4. Strategies of Global Finance.- 5. Global Information and Communications Strategies.- 6. Perspectives in the Development of Global Strategic Marketing.- List of Diagrams.- List of Tables.