Market globalization : an introduction / Salah S. Hassan, Erdener Kaynak -- The globalizing consumer markets : issues and concepts / Salah S. Hassan, Erdener Kaynak -- The globalization of the U.S. economy : consumer market implications / Michael R. Czinkota, Ilkka A. Ronkainen -- Global market segmentation strategies and trends / Salah S. Hassan, Lea Prevel Katsanis -- International product rollout : a country cluster approach / Paul A. Herbig, Hugh E. Kramer -- The processes behind the country of origin effect / Paul L. Sauer, Murray A. Young, H. Rao Unnava -- The impact of modernization on consumer innovativeness in a developing market / Jose F. Medina, Pavlos Michaels -- Consumer involvement in services : an international evaluation / Lee D. Dahringer [and others] -- Conceptualization of India's emerging rural consuming systems / V. Mukunda Das, C.P. Rao -- Consumer nondurable products : prospects for global advertising / John S. Hill, William L. James -- Are global markets with standardized advertising campaigns feasible? / Alan T. Shao, Lawrence P. Shao, Dale H. Shao. Winning the global advertising race : planning globally, acting locally / Roger D. Blackwell, Riad Ajami, Kristina Stephan -- Toward an understanding of the use of foreign words in print advertising / Nina M. Ray, Mary Ellen Ryder, Stanley V. Scott -- The changing South Korean marketplace : perceptions of consumer goods / Linda J. Morris, John H. Hallaq -- Implications of standardization in global markets / A. Tansu Barker, Nizamettin Aydin -- A values comparison of future managers from West Germany and the United States / John Paul Fraedrich, Neil C. Herndon, Jr., O.C. Ferrell.