When you exhibit at a trade show, you're in competition with everybody else. The average attendee who walks the show is exposed to a mind-boggling array of sights and sounds. You need YOUR booth to cut through the clutter. Get a head start by designing a ""Wow!' booth, using the tips in this powerful book. This book starts by explaining the ""why"" of booth design, and how to avoid the traps that many exhibitors fall into. The authors explain why you have just one chance to get the prospect in your booth. They also tell you how use your booth to send the right message, one that will make the a