Directory of international direct and e-marketing : a country-by-country sourcebook of providers, legislation and data

Başlık:

Yazar:

Millar, Roderick, consultant editor.

ISBN:

9780749437824

Basım Bilgisi:

8th ed.

Fiziksel Tanımlama:

xii, 930 pages. ; 24 cm.

Genel Not:

"Published in association with The DMA/Direct Marketing Association [and] FEDMA/Federation of European Direct Marketing"--Cover

Rev. ed. of: The handbook of international direct marketing. 2nd ed. 1995

İçerik:

Introduction / Mr Holger Albers -- European Regulators Remain Extra Busy / Alastair Tempest -- SMS--the Niche Marketing Solution / Danie du Toit -- Cashing in on SMS / Ben Jackson -- When neutral is your fastest gear / Tim Rivett -- When I'm 64! / Mike Short -- The Money is in the Canned Music--Using Mobile Phones as a Future Marketing Channel / Christian Paludan -- A guide to Marketing Communications through SMS -- Western Europe -- Austria -- Belgium -- Denmark -- Finland -- France -- Germany -- Greece -- Republic of Ireland -- Italy -- Luxembourg -- The Netherlands -- Norway -- Portugal -- Spain -- Sweden -- Switzerland -- United Kingdom -- Eastern Europe -- Bulgaria -- Czech Republic -- Hungary -- Poland -- Romania -- Russia -- Slovak Republic -- Slovenia -- Ukraine -- North America -- Canada -- United States of America -- Latin America -- Argentina -- Brazil -- Chile -- Colombia -- Mexico -- Peru -- Venezuela -- Asia -- China -- Hong Kong -- India -- Japan -- Malaysia -- Philippines -- Singapore -- South Korea -- Taiwan -- Thailand -- Australasia -- Australia -- New Zealand -- Africa -- Nigeria -- South Africa -- Middle East -- Israel -- Lebanon.

Özet:

Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local direct marketing environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the web. This directory is published in association with the Federation of European Direct Marketing (FEDMA) and the American Direct Marketing Association (DMA).

Konu Başlığı:

Direct marketing -- Directories.

Doğrudan pazarlama -- Sözlükler.

Internet marketing -- Directories.

Elektronik pazarlama -- Sözlükler.

Export marketing -- Directories.

İhracat pazarlaması -- Sözlükler.

Yazar Ek Girişi:

Millar, Roderick,

Tüzel Kişi Ek Girişi:

Federation of European Direct Marketing

Direct Marketing Association (U.S.)

Tek Biçim Eser Adı:

Handbook of international direct and e-marketing

Holds:
Copies:

Mevcut:*

Library	Materyal Türü	Demirbaş	Yer Numarası	Durumu / Lokasyon / İade Tarihi
Arıyor... Ekonomi Kütüphanesi	Referans Kitaplar	EKOBKN0004972	REF 658.84 DIC 2002	Arıyor... Unknown

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