Başlık:
How to succeed in business by really trying : a unique book for entrepreneurs and business people who have the desire to succeed
Yazar:
Green, Victor. author
ISBN:
9780984909506
Yazar Ek Girişi:
Fiziksel Tanımlama:
220 pages : 22 cm.
İçerik:
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Why You Should Read This Book""; ""Introduction""; ""Starting a Business""; ""It Starts with a Buzz""; ""The University of Life""; ""Service, Service, Service""; ""What Business You Should Be In""; ""The Right Time to Start a Business""; ""Don't Be a Flake ""; ""Get It Right from the Start�Build Your Business like an Egyptian Pyramid""; ""My First Business Venture""; ""How I Started My Business""; ""Where It Went Wrong""; ""Making a Mistake""; ""Don't Burn Your Bridges""; ""Damage Limitation and Control""; ""How I Moved On"" ""Controlling Your Financial Exposure""""Getting Help with Your Idea""; ""How to Research Your Idea""; ""Know Your Business Well""; ""Why You Have a Business""; ""Always Be Prepared""; ""Vertical or Horizontal Vision""; ""What Direction to Follow""; ""Leadership and Employing Staff""; ""Guiding Your Management Team""; ""Enjoy Your Work and Your Life""; ""Get Your Products and Services Right""; ""Low Cost Products and Service Are Not the Way Ahead""; ""Whether You Need a Business Partner""; ""Business Expansion""; ""What You Should Be Aware of If You Diversify"" ""More Examples of Business Expansion""""The Importance of Good Time Keeping""; ""Time Management""; ""Real Estate Investment""; ""Finding the Solution""; ""Identifying Your Audience: Marketing & Selling""; ""Audience Identification""; ""Marketing Strategy Options""; ""Who Are You Are Going to Sell to and How""; ""Business Name Recognition""; ""Effective Advertising""; ""Market Intelligence""; ""Special Marketing Offers""; ""Web Sites""; ""Search Engine Recognition""; ""My Experience with Web Sites""; ""Portal Web Sites""; ""The Downside of the Internet""; ""The Best Way to Sell"" ""How to Keep in Contact with Your Customers""""Public Relations""; ""Successful Marketing Examples""; ""Thinking Outside the Box�Pop-Up Stores""; ""On Maximizing Your Audience""; ""Getting More from Your Customers""; ""Customer Retention""; ""Financial Management""; ""The Importance of Profit and Loss Information""; ""Profit and Loss Statement""; ""Cash Flow""; ""Gross and Net Profit""; ""What Your Profit Mark-Up Should Be""; ""Vanity or Sanity�Sales or Profit""; ""Getting Paid on Time""; ""Chasing a Bad Debt""; ""The Art of Negotiation""; ""Examples of Negotiation"" ""Successful Tips on Negotiation""""Raising Money, Buying and Selling a Business""; ""Utilizing Your Cash""; ""Buying a Business""; ""Selling a Business""; ""Valuing Your Business�How Much It Is Really Worth""; ""Raising Money for Your Business""; ""Borrowing Money""; ""Preparing a Business Plan""; ""Preparing to Meet a Banker or Investor""; ""Tips on Negotiating an Investor Deal""; ""An Exit Strategy from Your Business""; ""What to Include in an Investor Agreement""; ""Patents""; ""Professional Advice""; ""Lawyers and CPAs Are Human""; ""The Cost of Professionals""
Özet:
In this book, I will show you how, good basic business principles, should be applied and followed. It is written for both Men and Women who are already in business, those starting a business, Entrepreneurs ready to launch a new idea, and Students leaving College or University wanting to make their way in business. Business is not an exact science. There is no written formula that can guarantee success, but there are basic rules that must be followed if you are to be successful. It is often said that you must use common sense; the sad thing is, sense is not common, it?s rare. In this book, I have drawn on my past experiences in business, my failings, the shortcomings of the thousands I have mentored and those who have consulted me. This experience enables me to confidently advise people on what direction they should take to insure they do not come to a crossroad and then be unsure of which way to turn. I have written what I believe is an easy to read, easy to understand guide, of the basic do?s and don?ts in business. My comments are set out in a practical manner, based on fact, not as an academic lecturer in a college or university would tell you. Most college lecturers have never run a business. Those of you reading this book, and have been to College or University, may find my views very different because they are gained at the actual front line of business. There is no better advice than firsthand knowledge and experience. For example, try taking swimming lessons from a non-swimmer! Too often, books on business and entrepreneurship are written by academics or leaders of industry, the famous named billionaires. There is nothing wrong with this, but I am not sure they help the up-and-coming smaller businessman, or entrepreneur, start a business. Businessmen want?nitty gritty? information that they can use and relate to their business. This is what you will get from my book.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006000 | 650.1 GRE 2011 | Arıyor... |