How we fooled ourselves into delaying our startup's launch -- 2. How to build it: lean prototyping techniques for hardware -- 3. How many metrics do you need to run your startup? -- 4. The lean stack MVP : a different approach -- 5. Software inventory -- 6. How to get out of the building with the validation board -- 7. MBA Mondays: revenue models -- Commerce -- 8. Freemium pricing for $aa$: optimizing paid conversion upgrades -- 9. Why churn is so critical to success in $aa$ -- 10 Achieving the network effect: solving the chicken or the egg -- 11. Reverse network effects: why scale may be the biggest threat facing today's social networks -- 12. Business model canvas for puppies (Part I) -- Part III: Customer Disovery and Validation: 13. All customers are not created equal -- 14. You shouldn't use a survey if ... -- 15. A perfect use for personas -- 16. Fucking ship it already: just not to everyone at once -- 17. Stop validating your product -- 18. Using surveys to validate key startup decisions -- Part IV: Marketing: Demand Generation and Optimization -- 19. Very basic startup marketing -- 20. The ultimate guide to startup marketing -- 21. What the highest-converting websites do differently -- 22. Understanding the customer buying cycle and triggers -- 23. Building it is not enough: five practical tips on user acquisition -- 24. Introduction to A/B testing for landing pages -- 25. You built it but they didn't come: eight tricks for marketing your mobile app -- Part V. Sales, Marketing and PR Management: 26. At times not losing is as important as winning -- 27. Nine ways to make your startup grow virally -- 28. Our PR stinks: here's what your startup can learn from it -- 29. Some tips for interacting with the press -- 30. Startup branding: a practical guide for entrepreneurs -- Part VI. Product Management / Product Design: 31. Sometimes it's not the change they hate -- 32. What you will / won't learn from usability testing -- 33. Product marketing contribution -- 34. Time-boxing product discovery -- 35. Product management then and now -- 36. Live-date prototypes versus production -- 37. Continuous discovery -- 38. The role of product managers -- 39. Why companies should have product editors, not product managers -- 40. Five outsourcing mistakes that will kill your startup -- Part VII. Business Development and Scaling: 41. Who you gonna call? Partnering with Goliath: a tale of two announcements -- 42. A recipe for growth: adding layers to the cake -- Part VIII. Funding Strategy: 43. Micro-VCs and super angels two years later: looking back and some predictions for the future -- 44. Why do VCs have ownership targets? And why 20%? -- 45. How to evaluate firms for a seed VC syndicate -- 46. A choir of angel investors sing different parts -- 47. Super pro-rata rights aren't super -- Part IX. Company Culture, Organizational Structure, Recruiting and Other HR Issues: 48. Getting promoted too quickly -- 49. Recruiting developers? Create an awesome candidate experience -- 50. Startups: stop trying to hire ninja-rockstar engineers -- 51. How to hire hackers: a realistic guide for startups -- 52. MBA Mondays: best hiring practices -- 53. How to design a successful interview process for hiring top talent -- 54. Snake-oil startup recruiting -- 55. Recruiting and culture (MBA Mondays Guest Post).