The Flagging World of Mainstream Classical Economics. Economics of Power-- Failure of Classical Economics ; Origins of the Economic Belief System ; The View of Notables: Questioning the Creed ; Works of Dissent ; Discarding the Tenets of Belief, Part One-- The General Case ; Challenging the Tenets of Faith, Part Two-- In Business -- The Shift Toward Behavioral Economics. The Emergence of Behavioral Economics ; Shifting Toward Economic Reality in the Marketplace ; The Role of Buyer Behavior and Economics -- Introduction to Marconomics. Major Variables of Economic Performance ; Scientific Evidence from the Market Place ; The Economy in Four Dimensions -- Building Marconomics Models & Society. The Entrepreneurial Economy ; The Managed Economy ; The Mass Market Economy -- Advancing the Future. Marconomics: Future Direction for Research ; Revising Priorities ; Toward a Creative Economy -- Appendix A. List of Cognitive Biases -- Appendix B. The Argument for a New Program in Marconomics and Entrepreneurial Economics.