workforce, compelled corporations to change their resistant and defensive approaches to diversity and to

productive workforce. Yet a culture of inertia rather than innovation prevails in many organisations. Wise

to turn a company into the next Atari or Apple, build a more creative workforce, or fashion a career

Analysis 143 A Chilly Receptioıı 145 Building Blocks 147 Know the Workforce 150 Paralysis 151 Let's ]ust