Başlık:
E-retailing challenges and opportunities in the global marketplace
Yazar:
Dixit, Shailja, 1975- editor.
ISBN:
9781466699212
Fiziksel Tanımlama:
xxv, 358 pages ; 29 cm.
Seri:
A volume in the advances in E-Business Research (AEBR) Book Series
İçerik:
Section 1. Introduction: e-tailing global challenges and opportunities -- Section 2. E-tailing opportunities and challenges in emerging economies -- Section 3. Virtual communities: the people power in e-retailing -- Section 4. Hybrid consumer behaviour in digital world -- Section 5. Communicating and delivering value online --Section 6. Case study.
Özet:
"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005123 | 658.872 ERE 2016 | Arıyor... |