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Cases in Entrepreneurship and Innovation için kapak resmi
Başlık:
Cases in Entrepreneurship and Innovation
Yazar:
Mazzarol, Tim. author
ISBN:
9780734611079
Yazar Ek Girişi:
Fiziksel Tanımlama:
94 pages : illustrations ; 26 cm.
İçerik:
Case set 1 - Entrepreneurship: A social and economic process Cases: Japan, Australia, Malaysia and Philippines; Case set 2 - The entrepreneur: Mind and action Case: Lessons from entrepreneurs; Case set 3 - The entrepreneurial process Cases: Malcolm and Richard; Case 4 - Intrapreneurship Case: Belmont 'City of Opportunity'; Case 5 - Small firms Case: The Stillroom; Case 6 - Adoption and diffusion of innovation Case: The Owen Gun; Case 7 - Planning and strategy in entrepreneurial ventures Case: Comfort Homes; Case 8 - Financing the venture Case: Mt Romance Australia Ltd; Case 9 - Technology, technopreneurs, disruptive innovations Case: Davies-Craig EWP; Case 10 - Social entrepreneurship and co-operative enterprise Case: Bendigo Bank; Case 11 - AQ2 Smartflow Case: AQ2 Smartflow Pty Ltd.
Özet:
Provides relevant cases that help students to apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006099 338.04 MAZ 2011
Arıyor...

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