Başlık:
Innovating for success in the export of services: a handbook.
Yazar:
International Trade Centre.
ISBN:
9789291371167
Fiziksel Tanımlama:
xiii, 84 pages : tables ; 25 cm.
Seri:
Product and Market Development.
İçerik:
Chapter 1 Overview of services innovaion worldwide -- chapter 2 Why innovate ? -- Chapter 3 Understanding services innovation -- Chapter 4 Services innovation and cultural variables -- Chapter 5 Preparing to innovate -- Chapter 6 Strengthening the foundadion -- Chapter 7 Concept development -- Chapter 8 The implement cycle -- Chapter 9 Increasing export success -- Appendices I. Defining service innovation II. Summary of findings from national and initiatives -- Selected resources -- Figures -- Boxes -- Exercises.
Özet:
This handbook is a practical guide for managers of services firms in developing countries and economics in transtion who wish to use innovation to maximize their export success. It prowes examples from services firms in the both developed economics and gives specifcs ideas and exercises for mangers to try.
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Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006237 | 630 INN 1999 | Arıyor... |