Başlık:
Electronic commerce : the strategic perspective
Yazar:
Watson, Richard T., 1952- yazar
ISBN:
9780030265334
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Fiziksel Tanımlama:
XVI, 408 sayfa. ; 24 cm.
İçerik:
1.: Electronic Commerce 2: Electronic Commerce Technology 3: Measuring Effectiveness 4: Attracting and Retaining Visitors 5: Cyberservice 6: Pricing in Electronic Products and Services 7: Distribution 8: Integrated Web Communications 9: Postmodernism and the Web.
Özet:
This text aims to provide a strategic marketing and managerial perspective of electronic commerce. It is illustrated with many practical examples of e-commerce in action throughout the world. All monetary values are expressed in US dollars and euros
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0004970 | 658.05 WAT 2000 | Arıyor... |