Başlık:
Explorations in critical studies of advertising
Yazar:
Hamilton, James Frederick, 1959- editor.
ISBN:
9781138649521
Basım Bilgisi:
1 Edition.
Fiziksel Tanımlama:
ix, 283 pages; 24 cm.
Seri:
Routledge research in cultural and media studies ; 97
İçerik:
Critical political economy --Marketers' influence on media : renewing the radical tradition for the digital age / Jonathan Hardy --Free-to-play games and App advertising : the rise of the player commodity / David B. Nieborg --Recovering audience labor from audience commodity theory : Advertising capitalizing on the work of signification / Brice Nixon --Crisis and contradiction : promotional authenticity in the digital world / James H. Wittebols --Toward a critical ecological theory of advertising / David J. Park --Ideology critique --On the futility of advertising critique : searching for alternatives / Olga Fedorenko --Art for fun and profit : the political aesthetics of advertising / Nicholas Holm --Control and the rhetoric of interactivity in contemporary advertising theory and practice / Chris Miles --Captains of habit formation : marketers' emerging models of mind / Anthony Nadler and Lee McGuigan --A critical theory of advertising as surveillance : algorithms, big data, and power / Robert Bodle --Critical textual analysis --Signification advertising and its evolution / Felip Vidal Auladell --Advertising and photography in a culture of photo sharing / Iben Bredahl Jessen --A consideration of the needs, opportunities, and challenges for a critical advertising pedagogy / Silke Lissens & Joke Bauwens --Critical discursive/rhetorical analysis --Crossing the borders : A theory of hybrid advertising formats / Nils S. Borchers --Class and advertising / Matthew P. McAllister and Anna Aupperle --Advertising ethics : the bounds of deceptiveness or the endless virtues of rhetorical strategies / Paulo M. Barroso --Emotion, mood, affect --The mood of information in an age of empathic media / Andrew McStay --Affect theory and advertising : a new look at IMC, spreadability, and engagement / Emily West --A critique of the advertising consumer as "target" : addressing advertising's reflective audience / Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong, and Michael Tiong Hock Bing --Index.
Özet:
"This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument" -- From the publisher.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005487 | 659.1 EXP 2017 | Arıyor... |