Contents Introduction 000 1. Arthur L. Allen: Buy Where the Wealthy Like to Play 000 2. Adina Azarian: Don?t Be Afraid to Invest Time 000 3. Roger Barnett: Buy the Best 000 4. Thomas J. Barrack, Jr.: Focus on Results 000 5. Monda Bassil: Listen to Your Client?s Needs 000 6. Douglas Baumwall: Target Growth Areas, and Try Not to Sell What You Own 000 7. John Bearden: Work with Professionals You Trust 000 8. Frank G. Binswanger, Jr.: Do Not Accept Mediocrity 000 9. Steve Bollenbach: Location Is Crucial 000 10. Robert Boykin: Develop in Growth Areas 000 11. David Brause: Family Wisdom 000 12. John Brown: Real Estate Auctions Offer Benefits to Investors, Whether They Are Buying or Selling 000 13. Robert J. Bruss: Concentrate on Single-Family Homes 000 14. Anthony Carr: A Commonsense Approach to Foreclosure Properties 000 15. Rich Casto: Criteria for Choosing a Real Estate Agent 000 16. Phoebe Chongchua: Five Principles to Success 000 17. Frank Cook: Listen to Your Television 000 18. Barbara Corcoran: Work with What You?ve Got 000 19. Lester Crown: Choose a Good Partner 000 20. Gil Dezer: Add Value to Your Real Estate Inventory 000 21. Thomas E. Dobrowski: Choose a Trustworthy Partner 000 22. Crosby Doe: Make the Most of the Numbers 000 23. Marc Ellman: Approach the Business with Candor and Forthright Dealing 000 24. Blanche Evans: Don?t Follow the Crowd 000 25. Michael Fascitelli: Emphasize Quality and Brandingv 000 26. Debbie Ferrari: Make the Most of the Internet 000 27. Robert L. Freedman: Aim High and Trust Your Instincts 000 28. Douglas Frye: Embrace Change 000 29. D. Kent Gale: Treat People with Respect 000 30. Stanley C. Gale: Make Integrity Your Reputation 000 31. Jim Gillespie: Trade Investment Real Estate 000 32. Lewis Goodkin: Know Your Market 000 33. Gary Gorman: Manage Your Tax Payments 000 34. George E. Grace: Always Negotiate 000 35. Harvey E. Green: Believe in the Market 000 36. Jeffrey Gural: Always Honor Your Deals 000 37. Andrew Heiberger: Today?s Client Is Tomorrow?s Referral 000 38. Dorothy Herman: Opportunities Always Exist 000 39. Thomas J. Hutchison III: Leave Both Parties Happy 000 40. Thomas J. Haynes, Jr.: Maximize the Potential of the Real Estate Business 000 41. Erez Itzhaki: Never Show Emotion; Be Patient; Work Hard; and Create Volume 000 42. Charles Jacobus: Anticipate Opportunities When Amateurs Step In 000 43. Ozzie Jurock: Work to Get a Good Deal 000 44. Bruce Karatz: Take Careful Risks and Have Fun 000 45. Craig King: Capture the Buyer?s Imagination 000 46. Michele Kleier: Protect Your Clients from Themselves 000 47. Robert Knakal: Pick an Area of Specialization 000 48. Tom Kunz: Purchase Price Is Crucial 000 49. Leonard Lauder: Leave Your Emotions at Home 000 50. Stephen Leopold: Find a Need and Fill It 000 51. Pamela Liebman: Carefully Consider Growth Potential 000 52. Dave Liniger: Build Your Inventory 000 53. Terry J. Lundgren: Think Ahead and Believe in Yourself 000 54. John J. Mack: Never Be Greedy 000 55. Harry Macklowe: Listen to Yourself 000 56. Bernie Marcus: Go with Your Gut 000 57. Elias Masri: Never Underestimate Your Clients 000 58. Richard Meier: Choose Excellent Design?and Good Placement 000 59. Daniel F. Miranda: Manage Your Risks and Maximize Your Return on Investment 000 60. Bruce E. Mosler: Go Where You?re Needed 000 61. David Mossler: Think Location?and Honesty 000 62. Terri Murphy: Buy?and Wait 000 63. Joshua L. Muss: Assess Your Risks 000 64. Enrique Norten: Seek Out Good Architecture 000 65. Elan Padeh: Remember that Real Estate Is a Cyclical Business 000 66. John M. Peckham III: In the Future Everything Will Be Very Small and Very Fast 000 67. Susan Penzner: Knowledge, Enthusiasm, Integrity, and Hard Work 000 68. Jorge Perez: Be Objective, Be Realistic, and Always Leave Something on the Table 000 69. David Picerne: Stop Talking and Get It Done! 000 70. Robin E. Prescod: Don?t Let the Market Control You 000 71. Bill Rancic: Learn to Recognize Value 000 72. Henry Robbins: Buy Land and Bank It but Do Your Homework First 000 73. Phil Ruffin: Eight Rules of Real Estate 000 74. Peter Sabesan: Solid Salesmanship, an Entrepreneurial Spirit, and Years of Experience 000 75. Henry Savage: Never Lose Patience 000 76. Ronda Savoy: Keep an Upbeat Attitude 000 77. Stephen Shapiro: Three Steps to Happy Clients 000 78. Michael Shvo: Seven Steps to Success 000 79. Larry Silverstein: Proceed with Passion?and Integrity 000 80. Rand Sperry: Take a Profit and Move On 000 81. Norman Sturner: Know Your Marketplace 000 82. Robert E. Sulentic: Work Hard and Follow Through 000 83. Stefan Swanepoel: Commit Yourself to Winning 000 84. Emily Tannen: Don?t Judge a Book by Its Cover 000 85. Robert S. Taubman: Three Lessons from My Father 000 86. Joseph Thanhauser: Trust, Timing, Terms, and Truth 000 87. Richard Thompson: Developing a Successful Homeowner Association 000 88. Jonathan M. Tisch: Fit Buildings to the Community 000 89. Marjorie Torres: Grow Strategically 000 90. Donald Trump, Jr.: There Is No Substitute for Passion 000 91. Ivanka Trump: Build Your Reputation Carefully 000 92. Steve Van Amburgh: Have Fun as You?re Profiting 000 93. Leo F. Wells III: Focus on Quality 000 94. Brett White: Know Your Exit Strategy Before Buying 000 95. Ken Wilson: Deal When You Need to Deal 000 96. Scott A. Wolstein: Walk Away If Necessary 000 97. Rob Zache: Focus on the Neighborhood for Your Residence and on Five Rules for Success of Your Business 000 98. Mortimer Zuckerman: Avoid Greed 000 Library of Congress Subject Headings for this publication: Real estate investment.