Başlık:
The handbook of international marketing communications
Yazar:
Monye, Sylvester O., author.
ISBN:
9780631209133
9780631200918
Yayım Bilgisi:
Oxford, UK ; Malden, Mass. : Blackwell, 2000.
Fiziksel Tanımlama:
294 pages : illustrations ; 25 cm.
Özet:
With contributions from an international team of academics and practitioners, this book provides coverage of international marketing communications, drawing together all aspects of the field into one volume. It meets the needs of modern marketers by equipping them with specialized marketing communications skills at an international level
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0004958 | 658.848 HAN 2000 | Arıyor... |