Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s için kapak resmi
Başlık:
Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s
Yazar:
Schröter, Harm G., 1948- author
ISBN:
9781402028847

9781402029349

9781441952592
Fiziksel Tanımlama:
xii, 268 pages. : illustration. ; 25 cm.
İçerik:
Introduction Americanization as a Comprehensive Concept of Economic Development During the 20 th Century Pages 1-14 Fordism and Taylorism Come to Europe Pages 17-41 Americanization as a Mission, 1945–1955 Pages 45-60 Mass Production, Mass Distribution, and New Technology Pages 61-96
Özet:
One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.
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Demirbaş
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Kitap EKOBKN0002212 382.073094 SCH 2005
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