Leadership strategies in the age of big data, algorithms, and analytics için kapak resmi
Başlık:
Leadership strategies in the age of big data, algorithms, and analytics
Yazar:
Paley, Norton, author.
ISBN:
9781498764148
Yazar Ek Girişi:
Fiziksel Tanımlama:
xxi, 285 pages ; 24 cm
İçerik:
Developing effective leadership: the human interface with big data, algorithms, and analytics -- Integrating business intelligence and security with competitive strategy -- Neutralizing a competitor and creating a competitive advantage -- Apply analytics to concentrate at decisive points -- Initiate speed to maintain a digital advantage -- Activate indirect maneuver to create surprise -- Align big data with the corporate culture -- Apply offensive and defensive strategies -- Evolution of the modern organization -- Activate an agile organization -- Leadership and the strategic business plan -- Using segmentation to engage customers and neutralize competitors -- Leadership at the culminating point of a competitive campaign.
Özet:
"Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by aligning an organization's culture to accept the benefits of digital technology. The author emphasizes the importance of creating a team spirit with employees to embrace the digital age and develop strategic business plans that pinpoint new markets for growth, strengthen customer relationships, and develop competitive strategies. Understanding how to deal with inconsistencies when facts generated by data analytics disagree with your own experience, intuition, and knowledge of the competitive situation is key to successful leadership"--The publisher.
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Materyal Türü
Demirbaş
Yer Numarası
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Kitap EKOBKN0009129 658.4092 PAL 2017
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