Harvard business review on customer relationship management. için kapak resmi
Başlık:
Harvard business review on customer relationship management.
Yazar:
Harvard Business School. Press.
ISBN:
9781578516995
Yayım Bilgisi:
Boston : Harvard Business School Press, c2001.
Fiziksel Tanımlama:
192 pages. : illustrations ; 21 cm.
Seri:
A Harvard business review paperback

Harvard business review paperback series.
İçerik:
Co-opting Customer Competence 1 C.K. PRAHALAD AND VENKATRAM RAMASWAMY Get inside the Lives ofYour Customers 27 PATRICIA B. SEYBOLD The Old Pillars of New Retailing 49 LEONARD L. BERRY Want to Perfect Your Company's Service? Use Behavioral Science 67 RICHARD B. CHASE AND SRIRAM DASU Don't Homogenize, Synchronize 85 MOHANBIR SAWHNEY Firing Up the Front Line 105 JON R. KATZENBACH AND JASON A, SANTAMARIA Preventing the Premature Death ofRelationship Marketing 133 SUSAN FOURNIER, SUSAN DOBSCHA, AND DAVID GLEN MICK See Your Brands Through Your Customers' Eyes 151 CHRIS LEDERER AND SAM HILL About the Contributors 175 Index 183 vii.
Özet:
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.
Tüzel Kişi Ek Girişi:
Tek Biçim Eser Adı:
Harvard business review.
Holds:
Copies:

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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006259 658.812 HAR 2001
Arıyor...

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