Başlık:
English for business studies : a course for business studies and economics students : student's book
Yazar:
Mackenzie, I. E.. author
ISBN:
9780521743419
Yazar Ek Girişi:
Basım Bilgisi:
Third edition.
Fiziksel Tanımlama:
191 pages : illustrations (some color) ; 27 cm.
Seri:
Cambridge professional English
Cambridge professional English.
Genel Not:
Previous ed.: 2002.
İçerik:
1; Three sectors of the Economy; 2; Management; 3; Company Structure; 4; Work and Motivation; 5; Management and Cultural Diversity; 6; Recruitment; 7; Labour Relations; 8; Production; 9; Products; 10; Marketing; 11; Advertising; 12; Promotional Tools; 13; Accounting and Financial Statements; 14; Banking; 15; Stock and Shares; 16; Bonds; 17; Futures and derivatives; 18; Takeovers and Buyouts; 19; Futures and Options; 20; Efficiency and Employment; 21; Business ethics; 22; The Role of Government; 23; Central Banking, Money and Taxation; 24; Exchange Rates; 25; The Business Cycle; 26; Keynesianism and Monetarism; 27; International Trade; 28; Economics and Ecology.
Özet:
This is a course for upper-intermediate and advanced level students who need to understand and talk about the key contecpts in business and economics. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about a wide range of business topics. Reflecting recent changes in the world's business and economic environment, the course now covers subjects like wikinomics, viral marketing, hedge funds, the subprime crisis and energy policy. This student book comes with a teacher's book and two CDs. Suitable for independent study.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005679 | 428.2402465 MAC 2010 | Arıyor... |