Başlık:
Phishing for phools : the economics of manipulation and deception
Yazar:
Akerlof, George A., 1940- author.
ISBN:
9780691168319
9780691173023
Yazar Ek Girişi:
Fiziksel Tanımlama:
xvi, 272 pages ; 25 cm
İçerik:
Introduction: Expect to be manipulated: phishing equilibrium -- Part one. Unpaid bills and financial crash. Temptation strews our path ; Reputation mining and financial crisis -- Part two. Phishing in many contexts. Advertisers discover how to zoom in on our weak spots ; Rip-offs regarding cars, houses, and credit cards ; Phishing in politics ; Phood, pharma, and phishing ; Innovation: the good, the bad, and the ugly ; Tobacco and alcohol ; Bankruptcy for profit ; Michael Milken phishes with junk bonds as bait ; The resistance and its heroes -- Part three. Conclusion and afterword. Conclusion: Examples and general lessons: New story in America and its consequences -- Afterword : The significance of phishing equilibrium.
Özet:
Akerlof and Shiller argue that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Based on the intuitive idea that markets both give and take away, they show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. In exploring the role of manipulation and deception, the authors explain a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0002320 | 330.019 AKE 2015 | Arıyor... |