ContentsIntroduction Michael R. Baye and John MorganPART I PLATFORMS AS STRATEGIC ACTORS 1. Michael R. Baye and John Morgan (2001), `Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 2. Jean-Charles Rochet and Jean Tirole (2003), `Platform Competition in Two-Sided Markets', Journal of the European Economic Association, 1 (4), June, 990-10293. Bernard Caillaud and Bruno Jullien (2003), `Chicken and Egg: Competition among Intermediation Service Providers', RAND Journal of Economics, 34 (2), Summer, 309-28 4. Mark Armstrong (2006), `Competition in Two-Sided Markets', RAND Journal of Economics, 37 (3), Autumn, 668-91 5. Andrei Hagiu (2009), `Two-Sided Platforms: Product Variety and Pricing Structures', Journal of Economics and Management Strategy, 18 (4), Winter, 1011-43 6. Gerard J. Tellis, Eden Yin and Rakesh Niraj (2009), `Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research, XLVI (2), April, 135-49PART II IS E-COMMERCE FRICTIONLESS? PRICE DISPERSION AND OBFUSCATION ONLINE 7. Erik Brynjolfsson and Michael D. Smith (2000), `Frictionless Commerce? A Comparison of Internet and Conventional Retailers', Management Science, 46 (4), April, 563-85 8. Michael R. Baye, John Morgan and Patrick Scholten (2004), `Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site', Journal of Industrial Economics, LII (4), December, 463-96 9. Michael R. Baye, J. Rupert J. Gatti, Paul Kattuman and John Morgan (2009), `Clicks, Discontinuities, and Firm Demand Online', Journal of Economics and Management Strategy, 18 (4), Winter, 935-75 10. Glenn Ellison and Sara Fisher Ellison (2009), `Search, Obfuscation, and Price Elasticities on the Internet', Econometrica, 77 (2), March, 427-52 11. Xavier Gabaix and David Laibson (2006), `Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets', Quarterly Journal of Economics, 121 (2), May, 505-4012. Jennifer Brown, Tanjim Hossain and John Morgan (2010), `Shrouded Attributes and Information Suppression: Evidence from the Field', Quarterly Journal of Economics, 125 (2), May, 859-76 PART III DOES E-COMMERCE BENEFIT CONSUMERS? INFORMATION, PRODUCT VARIETY, AND COMPETITION 13. Fiona Scott Morton, Florian Zettelmeyer and Jorge Silva-Risso (2001), `Internet Car Retailing', Journal of Industrial Economics, XLIX (4), December, 501-19 14. Jeffrey R. Brown and Austan Goolsbee (2002), `Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry', Journal of Political Economy, 110 (3), June, 481-507 15. Erik Brynjolfsson, Yu (Jeffrey) Hu and Michael D. Smith (2003), `Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers', Management Science, 49 (11), November, 1580-96 16. Chris Forman, Anindya Ghose and Avi Goldfarb (2009), `Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live', Management Science, 55 (1), January, 47-57PART IV ONLINE AUCTIONS FOR PRODUCTS AND ADVERTISING 17. Hal R. Varian (2007), `Position Auctions', International Journal of Industrial Organization, 25 (6), December, 1163-7818. Benjamin Edelman and Michael Schwarz (2010), `Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions', American Economic Review, 100 (2), May, 597-602 19. Patrick Bajari and Ali Hortacsu (2003), `The Winner's Curse, Reserve Prices, and Endogenous Entry: Empirical Insights from eBay Auctions', RAND Journal of Economics, 34 (2), Summer, 329-55 PART V MITIGATING INFORMATION ASYMMETRIES: REPUTATION, RECOMMENDATION, AND FEEDBACK MECHANISMS 20. Paul Resnick, Richard Zeckhauser, John Swanson and Kate Lockwood (2006), `The Value of Reputation on eBay: A Controlled Experiment', Experimental Economics, 9 (2), June, 79-101 21. Daniel Houser and John Wooders (2006), `Reputation in Auctions: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 22. Gary E. Bolton, Elena Katok and Axel Ockenfels (2004), `How Effective Are Electronic Reputation Mechanisms? An Experimental Investigation', Management Science, 50 (11), November, 1587-1602 23. Chrysanthos Dellarocas (2003), `The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms', Management Science, 49 (10), October, 1407-24 24. Yan Chen, F. Maxwell Harper, Joseph Konstan and Sherry Xin Li (2010), `Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens', American Economic Review, 100 (4), September, 1358-98 25. Judith A. Chevalier and Dina Mayzlin (2006), `The Effect of Word of Mouth on Sales: Online Book Reviews' Journal of Marketing Research, XLIII (3), August, 345-54 PART VI BATTLES FOR DIGITAL PROPERTY RIGHTS: PRIVACY, PIRACY, AND THE OPEN SOURCE MOVEMENT 26. Rafael Rob and Joel Waldfogel (2006), `Piracy on the High C's: Music Downloading, Sales Displacement, and Social Welfare in a Sample of College Students', Journal of Law and Economics, XLIX (1), April, 29-62 27. Felix Oberholzer-Gee and Koleman Strumpf (2007), `The Effect of File Sharing on Record Sales: An Empirical Analysis', Journal of Political Economy, 115 (1), February, 1-42 28. Benjamin E. Hermalin and Michael L. Katz (2006), `Privacy, Property Rights and Efficiency: The Economics of Privacy as Secrecy', Quantitative Marketing and Economics, 4 (3), September, 209-3929. Avi Goldfarb and Catherine E. Tucker (2011), `Privacy Regulation and Online Advertising', Management Science, 57 (1), January, 57-71 30. Josh Lerner and Jean Tirole (2002), `Some Simple Economics of Open Source', Journal of Industrial Economics, L (2), June, 197-234 Index.