Introduction -- Chapter 1. Business environment challenges and trends for contemporary SMEs in Europe; Zhanna Belyaeva Chapter 2. The concept of sustainable development; Sanda Renko Chapter 3. From sustainable market orientation to sustainability marketing; Edyta Rudawska Chapter 4. Sustainability marketing tools in small and medium enterprises; Malgorzata Wiscicka-Fernando Chapter 5. Food&Beverage industry in Europe and sustainability issues; George Lodorfos, Anastasia Konstantopoulou, Ioannis Kostopoulos, Eyo Emmanuel Essien Chapter 6. Small and medium enterprises in food&drink industry - the potential of the European market; Ewa Frackiewicz Chapter 7. Methodological aspects of the research on sustainability marketing in SMEs; Edyta Rudawska Chapter 8. The place of sustainability marketing activities among the objectives of SMEs; Edyta Rudawska, Sanda Renko Chapter 9. Managerial knowledge of the concept of sustainability marketing; Ulf Leusmann Chapter 10. The scope of application of sustainability marketing tools in markets with different levels of socio-economic development; Edyta Rudawska, Ewa Frackiewicz, Malgorzata Wiscicka-Fernando.