Başlık:
Crisis, resilience and survival : lessons from the global auto industry
Yazar:
Holweg, Matthias, author.
ISBN:
9781107076013
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Fiziksel Tanımlama:
xv, 328 pages ; 24 cm
İçerik:
1. Why a book on corporate resilience? -- Management or context? -- Crises in the auto industry -- 2. The evolution of a global industry -- Early history and evolution -- 1950s-1960s -- The 1970s-1980s : oil shocks and imports from Japan -- The 1990s : lean production, mergers and acquisitions -- 2000-2010 : platforms and the rise of emerging markets -- 2010 onwards : global sales patterns and new technology -- 3. Competing in a global industry -- Ford : the birth of mass production -- GM : the multi-brand enterprise -- Toyota : the birth of lean production -- VW : platforms and brands -- Evolving performance frontiers, converging practices -- 4. Concepts : stakeholders, operations and context -- Stakeholder relations -- Operational effectiveness -- Joining it up : the management system -- The context of the auto industry -- An integrated model of firm survival and failure -- The "survival envelope" -- 5. Rover : inside a failing car company -- Historical overview -- 1968-1975 : The early years of the conglomerate -- 1975-1987 : state ownership -- 1987-1994 : privatization and BAe -- 1994-2000 : BMW -- 2000-2005 : Phoenix -- Analysis -- 6. The failure of Saab Automobile -- Early car production -- Saab cars in the 1970s and the 1980s -- Enter General Motors -- The global financial crisis -- Spyker -- Post bankruptcy : NEVS -- Analysis : lessons from Saab? -- 7. Near misses : Chrysler and Nissan -- Chrysler : the comeback kid -- Nissan : the power of alliance -- Overview of crises -- 8. The future shape of the industry -- Why do auto firms get into crisis? -- How do auto firms survive crisis? -- Implications for the future shape of the auto industry -- Will electrification radically disrupt the auto industry? -- Final thoughts.
Özet:
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Arıyor... | Kitap | EKOBKN0009560 | 338.47629222 HOL 2016 | Arıyor... |