It's not rational -- The standard narrative and the bigger picture -- Natural science inspirations -- The nobels and neoliberals -- The socialist calculation controversy as the starting point of the economics of information -- Hayek changes his mind -- The neoclassical economics of information was incubated at cowles -- Three different modalities of information in neoclassical theory -- Going the market one better -- The history of markets and the theory of market design -- The walrasian school of design -- The Bayes-Nash school of design -- The experimentalist school of design -- Hayek and the schools of design -- Designs on the market : the FCC spectrum auctions -- Private intellectuals and public perplexity : the TARP -- Artificial ignorance.