Başlık:
Origination : the geographies of brands and branding
Yazar:
Pike, Andy, author
ISBN:
9781118556405
Yazar Ek Girişi:
Fiziksel Tanımlama:
xiii, 228 pages. : illustrations ; 24 cm.
Seri:
RGS- IBG book series.
İçerik:
1. Introduction -- 2. The geographies of brands and branding -- 3. Origination -- 4. Local Origination.. newcastle brown ale. -- 5 National Origination burberry. -- Global Origination apple -- Territorial Development -- conclusions.
Özet:
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Konu Başlığı Ek Girişi:
Holds:
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0000682 | 658.827 PIK 2015 | Arıyor... |